Well said Mark. This question has also been asked in the ID Theft section. Guru John has the same observations about being able to do everything yourself that Lifelock provides.

According to the LifeLock terms and conditions, Lifelock places fraud alerts on your behalf with the three major credit reporting agencies, Experian (1-888-397-3742), Equifax (1-800-525-6285), and TransUnion (1-800-680-7289). You can place fraud alerts with the credit reporting agencies yourself for free. The fraud alerts must be renewed every three months. LifeLock does this for you. When there's a fraud alert on your credit reports, companies must call you at the number listed in the fraud alert before opening a new account in your name.

LifeLock also provides other services, such as removing your name and contact information from credit card and direct mail marketing lists. This again is something you could do yourself for free using the opt-out options provided by the Direct Marketing Association.

LifeLock also orders your annual credit reports from the major credit reporting agencies once a year. You can do this yourself for free at annualcreditreport.com.