It should be noted what else is supplied when the 'load' or broker is paid. What you get is a financial advisor for the remaining time you own that fund. An advisor for advice, bouncing ideas off of, and yes, whining during downturns. How long do you typically hold a mutual fund? Long term right? So you get a broker for 7 -10 years or even longer. Do they get paid during this? Yes, that little 12b-1 which is roughly .25 bps on the principle. I wonder if it is worth it? Well, where would your account be today if you had a worthy financial advisor to ask advice of? Not all are good, but when you find a good one, that lousy quarter point seems pretty good. Keep in mind, like mentioned before, there are many funds that have loads. It doesnt mean American funds gets sold more because they are better. It is also because they are recognized and an easy sell, and yes, a good product too, so that helps. There is too much to explain and not enough time. Hope this helps. You won't walk into a bank to invest and not be offered American. It's a good product, but also good name recognition and marketing.