myFICO® is the consumer division of Fair Isaac, the company that invented the FICO® credit risk score that lenders use. myFICO® offers informative credit-information products that help people understand actions they can take to achieve and protect their overall financial health. Through myFICO.com and associates, over ten million FICO® scores have been sold to U.S. consumers since the company launched their consumer service in March of 2001. The company is allied with national credit reporting agencies Equifax, TransUnion and Experian to create a new generation of credit information products that empower consumers to understand and protect their true credit standing.