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Advice on Finding a Deal on Homeowners Insurance


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There are three kinds of home insurance companies:

  • Direct sellers: These companies sell directly to consumers, and often have the lowest rates. They tend to be very selective about who can sign up, though, so you may or may not qualify based on where you live or some other aspect of your home. GEICO, Progressive and USAA fall into this category.
  • Sponsored agents: The next group to consider are companies that use insurance agents. Agents that sell their own products are often better than independent agents. These agents work for companies such as State Farm and Allstate. You can usually get a pretty good deal with these people, and they tend to be more flexible about who can join.
  • Independent insurance agents: These folks sell policies from a bunch of different companies. Since they’re paid by commission, their prices are going to be higher (the insurance company has to fund the agent’s commission and try to make money on the insurance policy too). Unless you have a problem finding insurance (you live in a flood-prone area, for example), you should be able to find better deals with the direct sellers or the exclusive-agent insurers. Learn more about how to find the best insurance agent in our guide.

It’s possible that all of these groups will deny your insurance application. Don’t despair. Many states have state-sponsored insurance programs for the hard-to-insure. Search for your state’s FAIR (Fair Access to Insurance Requirements) plan if you’re having a tough time with the traditional insurers.

Figuring Out Your Deductible:

Any homeowner’s policy, like an auto-insurance policy or even health coverage, has some sort of deductible (the amount you must pay before coverage kicks in). And like all those other policies, you should get the highest deductible you can afford. If you do, the cost of your insurance premium (the monthly bill you pay) will surely be lower

Remember: insurance is not supposed to cover every conceivable expense, just the big ones. If reinstalling a gutter is going to cost you $200, pay the $200 and don’t start filing claims about it. Insurers hate it when you file too many claims, and may raise your monthly premium or even cancel coverage if they think you’re being too uppity. It’s not about gutters—you want the insurance when you have to pay for a whole new roof. A general rule of thumb is: if you can fix the damage for less than $1,000, don’t file a claim.


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Andrea Luoni
FiLifer
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I disagree with some points in your article/guide - independent agents don't sell higher priced policies - even direct writers such as Allstate, State Farm etc are paid commissions to the agents that peddle their product - if you want the best rates for home insurance you need to simply shop it or have some one do that for you. There are for most states up to 60 different insurance carriers the rates change all the time, sometimes an independent agent company is very competitive sometimes a direct writer - it depends on several factors such as the type of house, location, age, brush exposure, wind exposure, etc. It can be a lot of work to shop your insurance - it is why clients hire us to do it. But you would be mistaken not to look at all markets not just the direct writers. Those well known names like Geico are well known for a reason - it's called advertising to the tune of $400 million dollars a year and consumers buy it because advertising works. It does NOT mean they are the most cost effective, rarely do we recommend them as the most competitive.

Second area is deductibles - I have a client that took a $5,000 deductible and yet she was paying the most anyone was charging for home insurance - so why go with such a high deductible - I prefer to take a reasonable deductible such as $1,000 and then if you do have some losses/claims if the carrier is considering dropping you - you have a negotiating tool as in increasing the deductible up to $5,000. If you start at that level you have nothing to negotiate if you have some losses/claims problems in a single year. We use this tactic all the time for personal insurance as well as business insurance and it works. Leave yourself areas to negotiate what can be negotiated.

Andrea Luoni
RateCraft.net

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