FiLife Announces Strong Traffic Growth of 100%

NEW YORK - AUGUST 24, 2009 - FiLife (www.FiLife.com), the joint venture between Dow Jones (NYSE: NWS) and IAC (Nasdaq: IACI), today announced a 100% increase in traffic during the month of July, according to ComScore. FiLife is where people get their personal finances in shape.

FiLife generated the following growth during the month of July:

• 2.5 million monthly unique visitors, an increase of 1.2 million visitors from June
• Ranked 5th in the Finance Info/Advice category, an increase from 13th in June

“FiLife’s success is based on the recognition that financial decisions are increasingly social,” said FiLife President and General Manager Ezra Kucharz. “So, we not only publish expert advice and original content, but also allow users to crowd-source tools and tap into our growing community for advice. FiLife makes users smarter about their financial life and gives them an opportunity to help others achieve the same results.”

About FiLife
FiLife.com is where people go to get their personal finances in shape. An IAC/Dow Jones joint venture, FiLife is a network of experts and community members, where people get help, advice and share opinions on family finance. FiLife offers original content and personalized tools to encourage action. For more information on how to achieve financial health, please visit www.filife.com and follow FiLife on Twitter: www.twitter.com/filife.

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Contact:
John McCartney for FiLife
Attention
(917) 512-2129
john_mccartney@attentionusa.com