FiLife.com: Forrester Groundswell Awards Submission
FiLife is where people go to get their personal finances in shape. FiLife's how-to guides, tools, network of experts and active community members can help you better understand your financial issues and empower you to take action.
Through a unique Facebook integration, FiLife's interactive "Stacker" polls allow users to compare and share information with friends and family. For example, almost 20% of respondents expect to push retirement off until they are in their mid-seventies or older.
The questions posed are as diverse as users' interests:
- What is fair price to pay a babysitter?
- When will the Dow Jones Industrial Average get back to 10,000?
- How much of your monthly income is going to pay off student loans?
- How much would you pay for the perfect donut?
The Stacker also fosters community engagement. "How much allowance a child should receive?" generated a robust exchange via commenting:
More than 750 stacker polls have been created in just a few months, generating almost half a million page views.
FiLife's success is based on the recognition that financial decisions are increasingly social. As a result, FiLife has become the 5th ranked site for financial information and advice (ComScore, July 2009). To create your own FiLife stacker, visit: http://www.filife.com/stackers/create.
Their allowance is the shelter I provide, the food I cook every night, the laundry I do and the house I clean. My love is boundless and my children are happy. If they want money they have to earn it. No set allowance.
$1 per year of age starting at 2 yrs old
I LOVE your way of thinking CAT... that is one of the problems today…kids expect money above all else. They should be doing chores and helping out as much as possible, not for money, but to try and lighten the parents load, and to show them that they really do appreciate them!