Lubbock is a city located in the northwestern part of the Texas, a region historically known as the Llano Estacado. Lubbock is viewed as the hub of the economy, education, and health care services of the multi-county region of South Plains. This has earned the city the nickname of "Hub City". The average income is $33,348 while the average home rental paid is $741.State Farm Mutual Auto Insurance and Wells Fargo Bank are the city's major financial service providers.