Individual 401k
from Allianz Global Investors

Tips

• Include the basic facts that are relevant to the widest audience
• Don't include details that change over time (interest rates, fees, etc.)
• Avoid industry lingo
• Say who's best (and worst) served by the company/product

Example Product Description

This is a no-frills, low-cost checking account. It's free to open and maintain an account, you can write an unlimited number of checks a month, and no minimum balance is required. This account is designed for someone who hates paying checking account fees and doesn't want to sit down to chit-chat with a personal banker.