I've had car and home insurance through American Family for several years now. I love the personal attention I get from my agent and they are very quick to handle claims. Their prices are pretty fair, especially if you have multiple cars or your home insured with them. They did just start rating their prices based on credit score, so that may hurt some people. But, if you look at it, all the other insurance companies do it. I guess they are just catching up to the rest of the insurance world. I have gotten quotes from other companies but they are the best price right now. Even after an at-fault accident, my insurance only went up a few dollars a month.. which isn't too bad!!