A gift card is the ultimate way to say, "I couldn't think of anything to get you, so I used my points to get this gift card for you." For guys, that's perfectly fine, but for the lady in your life, you'd better stick with getting a physical item rather than a little plastic card for her. It's a great way to use your points if you just need to convert them to some 'cash' to buy gifts though. One thing they have going for them is that you can choose from a bunch of different card styles, so that's nice if you HAVE to give a gift card.