I have a savings, brokerage, and IRA account with E-Trade. Although I could do similar features with my own bank, I liked the ability to do everything online.
I like having my savings account where it takes a little longer to get the money than if it were at my own bank. Why? It's a savings account, not my bailout money. When I need to spend it I will know ahead of time.
I also like the high APY on it. Definitely beats most banks on that.