Blogging as a profession can be considered the early version of internet influencer culture, wherein one produces content for a target audience and earns from paid subscriptions, third-party marketing, and providing digital services.
With the right skills, great ideas, and loyal fans, there is much money to be made from blogging, whether it is a full-time day job or a side hustle.
So if you have decent writing skills, a head full of experience and/or knowledge to share, and a considerable amount of free time, why not make some money by starting a blog?
How Much Money Do Bloggers Make?
The short answer is “it depends.” Many factors can affect blogging income, and veteran bloggers will likely give you different figures.
A slightly longer answer would be this: Glassdoor, a website that collects info based on anonymous surveys, presents that established bloggers can make about $51,395 per year on average, filtered for all industries and amounts of experience. The lowest figure is reported to be an estimate of $33,000 and the highest being $81,000 per year, meaning that the average blogger can earn about $2,750 to over $6,000 a month.
Glassdoor presents a very healthy estimate, but it’s safe to assume that much of the respondents on their survey are from relatively established bloggers.
It’s entirely possible, and honestly, even likely, you will make $0 a month when you’re just starting. But don’t fret: every blogger has been there, and blogs got to start somewhere.
Continued content creation may net you about $500 per month for your first year of blogging, and it can only grow from there. You might even find yourself in that $6,000-a-month bracket.
All it takes is to put in work because blogging income isn’t something that you should consider passive income. Too many people pick up their hat and leave shortly after throwing it in, leaving before results come and their hard work bears fruit. Like all good things, blogging can be rewarding when done with effort and time.
How Do Blogs Make Money?
It is no surprise that asking about how much bloggers make is often paired with a tone of vitriol and disbelief, and less so out of curiosity.
If you are the latter, then you would be surprised (or disappointed, depending on your expectations) to know that it’s all really, just content creation.
Bloggers make money simply by writing about a particular topic on their site and, very often, writing it well in hopes of attracting and engaging an audience.
Continued support from a loyal audience gives one’s blog regular site visits, and the more attention that a blog can get can lead to more income from ads and other means. The better the quality of the content bloggers make, the more likely they can get attention.
Consider these equations:
- Blogger makes great content = traffic = income; and
- Quality of content ∝ amount of traffic ∝ amount of income.
*∝ is a symbol that means “is directly proportional to”
What Makes a Blog Successful and Profitable?
1. Specific target market.
Choosing the right subject and the right demographic can make it easier for bloggers to create. Posts can be written specifically to cater to the target audience. Filling a particular niche is also good, as more attention can be attracted with less competition.
2. Consistent quality posts.
A great post is more likely to be shared, either by readers who will repost it on their social media or other websites. A great post can also entice interest in your blog to get readers to return.
3. Multiple income streams.
Blogs offer many opportunities to make money. That is why bloggers should employ multiple means to generate income, such as earning through affiliate links and ads per month, writing sponsored content, advertising freelance services, and others.
4. Updated SEO strategy.
Bloggers should ensure that their search engine optimization tools and tricks are up to standard. Having good SEO can make search engines favor your blog, making it visible to potential audiences who search for specific keywords. This can help boost traffic.
All of these are important to attract more people to your blog and increase earnings.
Your blogging income is directly proportional to your site traffic
This is because the different ways to make money from a blog depend largely on page views. With enough visitors per month, your blog can be propositioned to display ads or write posts for sponsors. Simply enticing people enough to take a peek can help bloggers make money.
There is no absolute amount of money per pageview. It can easily be as low as $0.01 or as high as $0.25 and can even go higher! This usually depends on the subject of your blog or its niche, as ad networks can favor specific topics and keywords.
Consider this table of estimated earnings per page view:
|Pageviews per Month||$0.01 per Pageview||$0.25 per Pageview|
|< 5,000||< $50||< $,1250|
|5,000 – 20,000||$50 – $200||$1,250 – $5,000|
|20,000 – 50,000||$200 – $500||$5,000 – $12,500|
|50,000 – 100,000||$500 – $1,000||$12,500 – $25,000|
|100,000 – 500,000||$1,000 – $5,000||$25,000 – $125,000|
It’s not unheard of for blogs to make as much as $0.10 or higher per visit, even in its first year. If a blog gets a regular 1,000 page views per month, they can earn as small as $10 or as high as $1,000 per month!
But remember: while traffic is important, writing quality posts is essential to attract and retain an audience in your chosen niche. Even small audiences are enough to help bloggers make money.
Bloggers have to make content that their audience might want, keeping constant engagement, so the readers habitually come back for more. A loyal audience of 100 who visit your blog ten times per month can give you visits of 1,000 a month simply through repeat visits!
Monetize Your Blog: Ways to Make Money Blogging
Now that you know how blogs make money, it’s time to learn the different money-making means that bloggers dive into for their income streams.
There are five trusty ways successful bloggers make money:
Displaying Ads on your website is a great way to make money blogging, and with enough traffic and quality posts, blogging will only become more lucrative as more time passes.
Google Adsense lets you display ads from the Google Display network on your website. For new bloggers, this is the easiest means of making money with your blog. Likely, you won’t make much money off it, as sometimes bloggers make only about $20 or so even for thousands of views.
It’s important to know that this eventually adds up and is something to be considered as more supplementary income for other ways bloggers can make money. Google Adsense is also a stepping stone for beginners before eventually moving onto an ad network that pays more per click and impression.
Direct Display Ads
Another way bloggers make money is through direct display ad buys. With significant reach, companies and brands will connect with you and pay you for promoting their ad by displaying it on your blog. This is perfect for when their target market aligns with yours.
It can also go the other way around: you can pitch your blog to brands and companies, especially those with a similar market to your blog. Having a similar audience can add to the likelihood that their ad gets maximum visibility on your site.
Much money can be made from this, especially in comparison to Google Ads. A single blog can make about $200 – $2,500 per display each month, possibly more with a more lucrative niche.
Optimal sizes for ads
There are different sizes for ads, but typically, most ads follow certain sizes that are optimal for display.
Google Support shows us the size samples for mobile and desktop viewing:
Image Source: Google Ads
Ads in Moderation
An ad-filled layout can make your blog look cluttered. Displaying ads is a balancing act between “how much money you can make” and “doesn’t ruin your blog’s look”.
You don’t want to put so many ads on your blog. It has the potential to hurt your readership, and ads are already an unwelcome sight for most people on the internet. It may seem like a heaven for internet marketers, but it most certainly will be irritating for readers. You don’t want to be that guy, and you don’t want your readers to leave after taking one look at your page.
The frequency of visitors who “nope” away from your site after a single visit is called the bounce rate. A high bounce rate will hinder your blogging in the long run, as Google takes note of this as a sign of poor quality and removes ad serving on your website.
If you really want to have multiple ads, however, you can go for smaller ads. A proper layout can help not to affect your site’s performance. The highest number that is recommended is 5, and it’s possibly cutting it too close, but if you want to make money blogging with more ads, it’s an option.
2. Affiliate Marketing
Working with affiliate partners can make blogging look great as a source of income. There is much money to be made by having affiliate links and ads on your blog.
Most affiliate marketing opportunities let you earn money in two ways: 1. per click on affiliate links that you display and 2. commission for each purchase or subscription by people coming from your blog. This can be beneficial for both parties: your client gets a new customer, and you get paid more.
In many blogging niches, you can earn cash with product reviews and get paid for each time one of your readers avails your client’s services through your affiliate link. Affiliate income can amount to hefty sums, especially with well-written material.
Pro tip: Be sure to look for affiliate relationships for products that you use or see yourself using. Some companies don’t display their affiliate programs but may keep a small group of bloggers as contacts, so it would also be good for you to reach out to them directly. It can give these companies a sense of your passion and share it with your readers, especially for products or services you regularly use.
3. Sponsored Content
With one great post after another, you can be sure to find some success in blogging. And when bloggers make a name for themselves, you can be sure that sponsors are just right behind them.
Big blogs get big audiences, and big audiences mean big amounts of visibility, so don’t be surprised when companies and brands reach out to you for putting their material on your blog, and offers can range from below $100 to more than $1,000 for a single post alone.
Difference between sponsored post and affiliate marketing
You may be wondering what the difference a sponsored post has with that of one for affiliate marketing. Sponsorships usually pay you upfront to present material regardless of conversions, while affiliate works tend to pay through commissions.
When it comes to sponsored posts, you will often be asked to write the piece yourself. This can be service or product reviews or anything that can lead to conversions for your particular client, but other times, the material will already be provided, and all you have to do is post it on your blog.
Pro tip: You may be surprised getting paid that much money is possible for merely posting someone else’s work, but hold your horses. You should treat your blog as sacred ground and check everything that goes on it thoroughly. Make sure the quality is up to you and your readers’ standards.
Your regulars are bound to notice dips in quality, especially if it comes with questionable links. Google is also bound to notice if your quality has gone down and will penalize you for it. Moreover, continued posting of paid content will also tick off Google to the point that they’ll blacklist you for constantly posting only paid content. That takes quite a while to recover from.
So be mindful of sponsorships! You can offer to rewrite their material for extra pay, as your priority should always be your reputation and your readers.
4. Digital Content
Fame just brings about a myriad of opportunities. That’s nothing to be ashamed of. After all, a blogger’s most valuable product is themselves.
Gaining recognition through your blogging can open different avenues for you, such as things like:
- Publishing a book
- Starting a podcast
- Launching courses
When you get recognized as a prolific figure in your given niche, it’s a viable option to sell books. Publishers are always on the lookout for talent and expertise, and your target readers could be elsewhere outside of the internet.
A podcast is also ideal as a medium of discussion and is a natural expansion to blogging to share expertise. Invite other experts so you can expand into other avenues of earning.
Finally, starting courses is an excellent way to share knowledge in a more personal manner. There’s a lot of money to be made from it as well.
5. Online Services
Providing services is another way bloggers make money. One obvious service to provide is diving into freelance writing.
Freelance writing is excellent because, as a blogger, you are already writing. Moreso, blogging regularly can help you develop your writing, especially in a given niche, to offer your expertise to other entities and publications. For many new bloggers, this is a great idea to explore while navigating the blogging world. It’s also important to note that you can benefit from the added exposure whether or not you are a veteran blogger.
There are many more avenues to explore with your blog aside from all of these. You can provide coaching sessions, sell products, start a youtube channel, etc. A blog can simply be a foundation for an eventual platform, and one great idea after another is all it takes to expand and make more money.
How to Get Started Making Money Blogging
1. Find a niche.
Before starting a blog, you’ve got to find a cozy corner of the internet to squeeze yourself into, that is (hopefully) yours and yours alone. It helps if it is a subject you are already familiar with and are passionate about, but it’s also fine to document your experience into something you’re only just starting with.
Take note, however, that there are particular niches that are more lucrative than others for earning money. Some common, lucrative niches are:
- Financing, such as Insurance and Investments
- Digital Marketing
- Health & Wellness
While these are all viable options, they are likely to be quite crowded, and unless you are really good, your blog will have a hard time competing in such congested niches. Fret not: nothing can stop you if one of these is the one you want to try. With enough effort, you can elbow your way into becoming an industry standard.
2. Build a blog.
Next, you’ve got to build a blog site–you need a platform for your work that people can access after all. For that, you need to look into blogging platforms. Luckily, there are many options to choose from.
Bloggers tend to gravitate to WordPress. The platform has been around for a while and is tailor-made for both personal and business-related blogging. It’s also the most prolific platform to the point that even people who do not blog are likely familiar with it.
WordPress, however, is not very beginner-friendly, and there’s quite a learning curve for you to scale before getting used to. Nevertheless, once you’re on track, there are plenty of ways to customize your blog with tools and plugins that can be very useful as you grow.
Other options include Wix and Squarespace, both contrasting WordPress for their easy-to-use, drag-and-drop interface. You can quickly start a blog with the tools provided, all with sleek and modern designs. As you scale however, you may find their options lacking, so be sure to take that into account.
3. Start writing.
Before your blog can become a money-making success story, you first have to write. It may be a wonder why such an obvious thing needs to even be mentioned, but it’s an important part nonetheless. After all, nothing is going to happen unless you start.
So be sure to start writing, as this can help you eventually develop your skill. More developed writing abilities lead to better content, which is a crucial part of a successful blog. You can use Ginger or Grammarly for help you compose and edit clear, mistake-free documents.
4. Optimize content for SEO.
Does a tree make a sound if there’s no one to hear it? Maybe. But quality work is likely to not matter as much if there are no people to read it. This is why SEO is essential.
Be sure to keep search engines in mind as you write. Include important keywords and always optimize your blog posts for SEO. One thing to do is see what your competition is writing and make sure that you are writing better than they are.
One way to help you do this is to use SEO tools, such as Surfer SEO, Ahrefs, and KWfinder, as this can help you efficiently optimize as you write while also freeing you some time to develop your blog’s overall quality.
5. Keep going.
Lastly, don’t give up. A lot of bloggers give up within their first year because they didn’t earn enough. This leads to them wasting the effort that they have already spent.
Making money with blogs will be challenging when you’re starting, and it’s no different from other ventures as an individual. Blogging is perfectly doable as a side hustle, and with continued hard work and strategic content creation and management, it’s not impossible to earn a lot of money and do so full-time.
Some More Tips for Earning From Your Blog
Aside from the above, here are a few other ways bloggers can further establish their blogs for more profit.
- Strong visual branding. Human memory is amazing as it can be easier for it to remember it with memorable visual cues. Develop a striking and unique visual branding for your blog for better brand recall.
- Network. Partner up as much as you can with other bloggers and businesses. This can be beneficial for both parties as each of your regular audiences can potentially add to the other’s. Exposure is important currency when it comes to a blog, so working with other people is helpful.
- Social media. Have social media? Put it to use! The people in your friend’s list can add to your page views. What’s more, content is constantly shared on social media, and having it be your blog can only help you.
- Email list. Bloggers make a lot of money by maintaining a loyal following. Let your readers know when you have new posts. An email list is a blogger’s best friend. Keep your audience close and updated so they know when they can come back for more. Before you know it, your blog has become a viable income source.
Starting a blog is not just going to be simply writing on a website. It’s building a platform, and every platform has the opportunity to grow. As you grow and expand, blogs will only continue to prove to be a great way to make money. All it takes is a whole lot of strategizing, a whole lot of creativity, and a whole lot of drive.
We regularly post articles that bloggers can benefit from, like growing your blog readership and marketing tactics to increase your audience and proven techniques for Blog SEO strategies. If you’re ready to start your very own blog, be sure to subscribe to our newsletter to get more helpful tips.