Every business thrives because of patronizing customers, which is why attracting as many people as possible can only help boost a business. It is the same for a cakeshop, bakery, bakery-adjacent establishment, and any other pastry-related business. In the world of eCommerce, the best way to do that is to optimize local SEO for your bakery.
What Is Local SEO?
SEO, or search engine optimization, is the process by which one makes a website more visible in Google and other search engines through targeted content and other means. Strong SEO efforts can lead to a higher website rank, meaning a website is more easily found in search engine results pages, thereby attracting more traffic.
Local SEO refers to the branch of search engine optimization that focuses on making a website more visible to local searches around the area of your business.
Why Is Local SEO Important for Your Business?
It’s a common confession that the cravings for confections can come at any moment, and the people in your area are likely no different.
The first instinct for these possible customers looking for a hit of that sugar rush is to grab their phones, search for “cookies” or “cake bakery” in hopes to get their cravings satisfied.
While word-of-mouth is effective for local advertising, local SEO for bakeries can help your bakery be one of the first things they see on the search results so that you and your business can catch the sale.
You are likely already butting heads with other bakeshops, but that’s not the only problem. Because bakeries are small businesses, they likely have fewer resources to directly compete with Cake Shop Corporations, big-name bakery franchises, and grocery chains stocking baked goods.
Small bakeries need to prepare sophisticated marketing strategies to beat the local competition and attract a larger customer base.
Everything is online, and for your bakery business to survive, you have to keep up with the times.
Bakeries Seo: How to Apply Local SEO Strategies to Your Bakery Business
Get your bakery website up in search engine rankings and more likely to appear on the first search results page with these steps:
- Select a domain name carefully
- Integrate keywords in your content
- Be consistent with your NAP
- Introduce your locale
- Invest in a friendly and easy to navigate website
1. Select a domain name carefully
A domain name is an integral part of your site as it can contribute a lot to local SEO. Use one that highlights not only the name of your bakery but also your location. This helps your site and your bakery more visible in searches in the specific area.
2. Integrate keywords in your content
When people use Google Search, the words or phrases they type in the search bar are known as keywords, and using them is important in SEO. SEO keywords for bakeries can range from very general like “bakeries near me” or “cake shop” to very specific ones known as long-tail keywords. It’s important to use them in your content and page title tags because SEO keywords can make your site more visible in Google search results.
Some common SEO keywords for bakeries are:
|bakery||birthday cake bakery|
|bakery near me||birthday cakes near me|
|cupcakes near me||wedding cakes|
|Cakes Near me||vegan bakery|
|cake shop near me||cake bakeries|
|cake shops||vegan bakery near me|
|Walmart cakes||cake bakeries near me|
|bake shop||wedding cake bakery|
|gluten-free bakery||Bakery Custom Cakes|
|cake bakery near me||panaderia near me|
These keywords should be properly regulated in a way that does not affect the quality of your content. Google can detect the overuse and rank your site poorly.
3. Fill out and be consistent on your NAP
The bakery name, address, and phone number (NAP) should be on every page of your site, not just the home page and contact page. This is important in local SEO for bakeries, as Google takes the data into account when displaying results for geo-targeted searches.
4. Introduce your locale
Local area information helps local SEO for bakeries. Adding information about landmarks and other local flavors in the vicinity of your bakery will help improve your presence. Search engines factor in the data to categorize your bakery as a local business, ensuring that it appears in local searches for pastries, other bakery items, and other relevant keywords.
5. Invest in a friendly and easy to navigate website
In this era of SEO, user experience is given priority. As such, search engines like Google factor it into search engine rankings. The thing is, the performance of websites will heavily depend on the chosen web hosting service and website builder.
When creating a website, you can hire the services of a developer or do the job yourself with a website builder. Either way, make sure to invest in a website that your customers can find easy to use.
When it comes to web hosting, choose an established service with reliable speeds. Consider WordPress, Bluehost, or Hostgator.
Elements to Add to Your Website
1. High-Quality Photos
If Instagram has taught us anything, it’s that people like looking at things. Food, especially, needs to appeal to multiple senses, especially sight.
Just as physical bakeries have display cases to showcase the appetizing designs, you have to make sure you show off your pastries to your potential customers looking for pastries on their mobile devices. Photos contribute a lot to bakery SEO, as these visual treats on your page can keep site visitors longer, which Google considers a mark of quality.
2. Compelling Descriptions
Well-written descriptions can help entice visitors by relaying things that can’t be said through pictures. A description can give more information on a product, like its taste and flavor, and has the added benefit of improving local SEO for bakeries by allowing you to integrate keywords.
Lastly, while pictures speak a thousand words, Google won’t interpret that way. Sticking to only photos won’t be enough for search engine ranking algorithms to understand that your site is a bakery website.
Elements Outside of Your Website That Help Improve Your Ranking
1. Google My Business
Claim or apply for a Google My Business profile. Once you are verified, make sure your business name, phone number, and address are consistent. Remember that google pulls up a shortlist of local businesses as results for local searches, and you want to be on that list.
Also, convince your customers to leave reviews. Reviews add legitimacy to your business, and your bakery will show up on Google Maps once you get five of them.
2. Diversify your Social Media Presence
Everything is in Social Media these days, and you don’t need SEO experts and social media specialists to tell you that having social media pages is a given marketing strategy.
So get on Facebook, Instagram, and the like. Engage your customers with interesting content. This helps make your business more seen and helps add traffic to your website, thereby adding foot traffic to your physical store.
3. Build Citations and Directories
You should have online entries in business directories and list your NAP. Like having a social media page and a Google My Business profile, the more presence, you have online, the better your ranking.
When it comes to business, you need to use everything at your disposal to make sure your bakery thrives, especially if you have a physical store. Local bakery SEO can help create customers out of people that will otherwise not normally come across your business.